While the answer to the identity of Aurora, Oregon homesellers is routinely ‘those who already live here,’ the question ‘Who are Aurora, Oregon homebuyers?’ is very important. Yet believe it or not, in some cases the answer is the same. But first, some background.

Who Cares?
The question of who buys Aurora, Oregon real estate isn’t merely academic. That’s because the answer provides insights into how best to market and reach buyers of Aurora properties for our clients.

Anecdotal evidence suggests those buying in Aurora already have a local connection. One historic analysis underscores that a fair-sized minority of Aurora home buyers are already residents here. Then when considering the current residence of Aurora buyers from nearby communities like Hubbard, Canby, Barlow and Donald, the number balloons.

A Real Life Example
After selling one particular Aurora property for local residents several years ago, I was asked to meet with the buyers on their vacationing Realtor’s behalf to hand them the keys. Our discussion included how they decided on selling elsewhere, then buying in Aurora. That buyer confirmed his wife’s family indeed had an Aurora connection, with a relative living here for many years.

Such a response of how people know about Aurora is logical when you consider how small the population of Aurora, Oregon is, plus where it’s located: In extreme northern Marion County and extreme southern Clackamas County. As a result, unless you’re already familiar with our town, it’s common for less populous Aurora to be ‘off the radar’ for most folks. The bottom line? Often the best candidates for an Aurora home are Aurorans.

Double MLS Coverage
Yet while a significant minority of Aurora homebuyers may already be familiar with our area, that still means a majority are not. Given Aurora’s location in both Clackamas and Marion Counties, it’s doubly important to reach buyers and their Realtors using effective marketing techniques. One of the most important is the computerized multiple listing system (MLS) of homes for sale.

That’s because the vast majority of homebuyers insist on being represented by a Realtor. As a result of Aurora’s only partial coverage by either regional MLS system, our firm holds memberships in both of these unique and very different multiple listing services, one based in Portland and the other in Salem. This is expensive, but given Aurora’s equidistant location from both, we know dual MLS coverage is vital to best serve our homebuying and homeselling clients.

Buying or Selling in Aurora?
Go with results! Call or text Roy with Certified Realty, your Aurora, Oregon specialist for a free consultation at (971) 258-4822, or via email Roy@CertifiedRealty.com – He specializes in helping buyers and sellers of Aurora, Oregon homes and property.